Local search is something that we are very passionate about at Search Talk Live, and it’s something we regularly talk about on our show. We enjoy helping local businesses in their online marketing efforts and seeing those campaigns succeed.
Fact #1: 46 percent of all searches are local.
What’s even more important to understand is that these searches are turning into customers for local businesses. Just take a look at some of these local search statistics (source: business2community.com):
- 50 percent of consumers who performed a local search on their smartphone visited a store within a day; 34 percent who performed this search on their desktop/tablet did the same.
- 78 percent of local mobile searches result in offline purchases.
- 76 percent of local searches result in a phone call.
The word “dominate” can seem a little cliché. But when it comes to local search, the capability to dominate locally in organic search, social, and more, is something that is far more achievable than any other area of digital marketing.
Your target area is smaller, you’re more in tune with your target audience, and your ability to reach your audience is greater. Plus, you have the ability to understand your local market, keep up with trends much easier, and the opportunities for developing important relationships is extremely high.
Fact #2: Local businesses are still not taking full advantage of the opportunities they’re provided.
Now is the time to start taking action to help amplify your business and utilize the necessary strategies to build your brand in your local market.
Our episodes on local SEO are just what you need. These two episodes will help you learn the necessary local search strategies that are going to launch your local business to the next level.