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Discoverability (Not Traffic, Keywords, and Links) Needs To Be Put On an SEO Pedestal with Directive, CEO Garrett Mehrguth
April 2 @ 3:30 pm - 4:30 pm EDT
As search marketers, we love talking about traffic, keywords, and links. And, while this plus content forms the cornerstones of SEO, there’s a much larger purpose that SEO serves: discoverability.
In this episode, we are going to discuss with Garrett Mehrguth, the CEO of Directive, how organizations and SEOs can prioritize the discoverability of their brand over the traffic of their website. This is an episode you won’t want to miss.
About Garrett Mehrguth
Garrett Mehrguth, our CEO of Directive Consulting joins Search Talk guest this week, is the Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry- trusted SEO, PPC, content, and social strategies. He contributes to Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. Also a known face on the SEO speaking circuit, Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others.
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