Our Search Talk guest this week is the one and only Jeff Gasior, who not only is the head coach of Butler University’s men’s hockey team, but the Chief Marketing Officer of acclaimed digital advertising company Statwax.

In a digital advertising world where everything is rapidly becoming automated through bots and algorithms, Statwax has been successful is going the other direction. Instead of digital marketing through automation, Statwax emphasis elbow grease and a human touch. Coupled with good old-fashioned marketing brainpower and common sense, their digital ad campaigns are tested and tweaked daily to uncover new paths to conversion for their customers.

Their advertising also has a unique sense of humor. For example:

“Can you talk to your Statwax team daily? You bet. Will you know exactly where your digital ad dollars are being spent? Absolutely. Will we blow your mind with our hunger for data and commitment to driving sales? All day long. Will we ride off into the sunset together on a magic unicorn? Well, no…but you get the point.”

We’re super excited to have Jeff on with us, and he’s more than happy to answer your questions! Just email us at either caleb@searchtalklive.com or robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news! Remember, we have a new guest every week, so check in regularly to see who shows up!