Our special guest this week Mike Robert understands search marketing from different angles. Having founded SpyFu in 2006 and Recon Files in 2010, he has led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations have long fueled the success of countless entrepreneurs since the turn of the 21st century. In 1999, Mike founded Velocityscape as a technology and management consulting firm with clients such as Microsoft, Charles Schwab, and Wells Fargo.

Capitalizing on the potential behind retrieving information off the web and packaging it, Mike spent late hours and spare time building SpyFu, a resource that turns Adwords data and Google search results into insightful answers that expose new opportunities for search marketers.

Mike has a talent for transforming competitors’ habits into strategic opportunities that beginners can understand, yet skilled veterans embrace. He built his business from spying on the competition, but his innovative business plan suggests turning rivals into your best advisors.

Tune in September 20th, 3:30 EST, and as always don’t forget to send questions for Mike to either caleb@searchtalklive.com or robert@searchtalklive.com. If you just have to get away from the internet for a few minutes, remember you call also give us a call at 855-722-0006.

And If you can’t tune in, don’t fret! You can still be our friend by listening on iHeartRadio and follow us on Twitter!