Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

According to Google, Android devices are expected to pull more than 40 billion queries for beacon-related content in 2017. In this session, users will be introduced to Google’s Eddystone, an extensible beacon platform, and learn how the use of nearby notifications and beacon messaging are allowing retailers to capitalize on micro-moments more than ever before.

Session takeaways will include:

• What beacon technology is and how it can be deployed effectively
• The strengths and weaknesses of the two major beacon wireframes Eddystone and iBeacon
• Best practices in implementing and measuring an effective beacon campaign
• How beacons work to generate micro-moments for brands and SMBs
• Case studies on current novel uses of beacons in eCommerce and retail
• Why beacons are here to stay and recommendations on the best beacon vendors

Beacon technology provides a frictionless experience to enhance existing marketing campaigns. It stands to be the new battleground for mobile retail success. Arm yourself by listening to this podcast from one of the leading IOT experts in the US.